Dick Rademaker Excellence Award

rademaker_headshotDick Rademaker spent his entire career in the licensed products industry, helping to build the brands of such notable names as John Roberts, Velva Sheen and Champion Products, as well starting his own successful independent rep business.


Dick’s belief in partnership between licensees, trademark owners and retailers led to the founding of the Licensing Resource Group in 1991. His vision and entrepreneurial spirit helped to shape collegiate licensing into the multi-billion dollar industry that it is today.


The Dick Rademaker Excellence Award will be given to a company who exhibits the qualities that Dick embodied throughout his career: innovation, partnership, creativity and leadership.