We Are Learfield Licensing Partners
We are passionate. We are not afraid to make a little noise or wear our hearts on our sleeves. Most of all, we are not shy about wanting to help our clients succeed.
We are not an agent… we are a partner, and we are there, game day or any day, to help each client achieve their licensing goals. Our team boasts some of the most dynamic and passionate leaders in the industry. Innovation, attention to detail, and our commitment to personalized service has helped hundreds of colleges, universities, athletic conferences and special properties nationwide achieve greater brand awareness and royalty revenues.
Learfield acquired both SMA and LRG in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote your brand, and couple that with new resources and strategies for growth with help from Learfield. An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development, and venue and technology systems through its affiliated companies.